How to win the information battle – use the Cross-Link method
As you without doubt have experienced yourself, it is really difficult to establish an effective connection between print marketing, online activities and social media. These are almost two different worlds, and in the gap between them many of the marketing euros, we never seem to have enough of disappears.
Over the last 10 years, I have been intensely working to eliminate that gab. And I think we here at Audio Media have broken the code.
We call it Cross-Link. For that is exactly what we have systematized: That you can link from all your printed content to your online and SoMe activities. Even directly from, for example, a shop text on the web to a full description in an e-magazine – and vice versa!
That way, all your communication is connected. You get to the front of the information queue more easily and you get to use your marketing investment much more efficiently. Nothing is wasted.
We are currently working with Cross-Link for Elgiganten Erhverv (Dixons/Elkjøp) in four Nordic countries. In this new way, we create costumer engagement and interest in the inspirational content we produce.
I am sure that you can use the Cross-Link method in your communication. In the link below you can see the brochure that in detail will show the way Cross-link works and where you can take advantage of the method. I would like to suggest that we then have a dialogue that includes how to make the right Cross-Link package for you and your activities.
Here is the link to the eReader version of the Cross-Link communication
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